Underscoring the fashion set's fixation on browns, oranges, and corals for the foreseeable future, Pantone has carefully selected as its official color of the year for 2019.
Described as a "vibrant, yet mellow" hue by the color institute, Living Coral is a "reaction to the onslaught of digital technology and social media increasingly embedding into daily life." It's meant to mimic our innately human desire for authentic, immersive experiences and encourage in-person socialization and lighthearted activity.
"Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral," said Leatrice Eiseman, executive director of the Pantone Institute. "With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord."
Snag a swatch of Pantone's Living Color to see the 2019 color of the year in real life below, and browse our edit to add a touch of the congenial hue to your wardrobe.