Every Single Item in Target's Chic New Home Essentials Line Is $4 or Less

Updated 05/05/19

Target continues to impress us with its growing portfolio of in-house brands, and the new home essentials and personal care line Smartly is no exception. As Target's corporate outpost , the brand was made for budget-conscious, space-constrained shoppers looking for aesthetically pleasing home essentials that won't break the bank.

The line includes over 70 everyday products, spanning all-purpose cleaner and body lotion to razors and paper plates. Best of all, almost all of the products cost $2 or less—roughly 70% cheaper than similar products from national brands. Smartly products will be available to shop both in-stores and online on October 14 and will continue to roll out through 2019.

"Where we see white space and an opportunity to bring Target's guests something differentiated, we’ll go for it,” said Mark Tritton, Target's executive vice president and chief merchandising officer, in the . "The introduction of Smartly to our owned brand portfolio is another example of how we are listening to consumers and bringing them differentiated solutions to make their lives easier. Smartly is affordable, looks great, and most importantly, gets the job done."

Shop a few of the new Smartly products below.

Smartly Blossom Scented Body Wash $2
Smartly Ocean Scented Women's Bar Soap $1
Smartly Unscented Facial Cleansing Wipes $1
Smartly Unscented Hand and Body Lotion $2
Smartly Unscented Gentle Facial Cleanser $2
Smartly Unscented Facial Lotion $3
Smartly Twin Blade Razors $1
Smartly Rain Shower Scented Shaving Foam $1
Smartly Clear Disposable Cup $3
Smartly Fold Top Sandwich Bags $1
Smartly Ocean Scented All-Purpose Cleaner $2
Smartly Lemon Scented Dish Detergent $4
Smartly Small Trash Bags $2
Smartly Paper Towels $1
Smartly Fresh Scented Laundry Detergent $4

Shop Target's latest .

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